{"id":780,"date":"2018-07-12T14:09:44","date_gmt":"2018-07-12T11:09:44","guid":{"rendered":"http:\/\/subscreasy.com\/?p=780"},"modified":"2018-07-12T14:18:16","modified_gmt":"2018-07-12T11:18:16","slug":"churn-nedir-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.subscreasy.com\/blog\/churn-nedir-neden-onemlidir\/","title":{"rendered":"Churn nedir? Neden \u00f6nemlidir? Nas\u0131l ba\u015fa \u00e7\u0131k\u0131l\u0131r?"},"content":{"rendered":"<p>Churn belirli bir d\u00f6nemde kaybetti\u011finiz m\u00fc\u015fteri say\u0131n\u0131z\u0131n, toplam m\u00fc\u015fteri say\u0131s\u0131na oran\u0131n\u0131 ifade eder. \u00d6rne\u011fin 1000 m\u00fc\u015fteriniz varsa ve o ay 10 m\u00fc\u015fteriniz aboneli\u011fini iptal ettiyse, churn h\u0131z\u0131n\u0131z 10\/1000 yani %1&#8217;e tekab\u00fcl eder.<\/p>\n<p>Ba\u015flang\u0131\u00e7ta her ay 100 m\u00fc\u015fteri kazan\u0131rken, churn oran\u0131 %10 ise, m\u00fc\u015fteri say\u0131n\u0131z artmaya devam eder. Fakat 1000 m\u00fc\u015fteriye ula\u015ft\u0131\u011f\u0131n\u0131z noktada, bu oran hala %10 ise, bu durumda her ay 100 m\u00fc\u015fteri kaybediyorsunuz demektir. Her ay yeni gelen 100 m\u00fc\u015fteri de b\u00fcy\u00fcmeniz i\u00e7in yetersiz hale gelmeye ba\u015flar.<\/p>\n<p>Bu noktada yap\u0131lmas\u0131 gereken aksiyon, m\u00fc\u015fteri kaybetme sebeplerini tespit etmektir. Churn, ya kalitesiz hizmetten kaynaklan\u0131yor olabilir, ya da bir rakip ayn\u0131 hizmeti daha cazip abonelik ko\u015fullar\u0131yla satmaya ba\u015flam\u0131\u015f olabilir.<\/p>\n<h2><\/h2>\n<h2>Churn ile Nas\u0131l Ba\u015fa \u00c7\u0131k\u0131l\u0131r?<\/h2>\n<p>Churn&#8217; \u00fc g\u00f6z ard\u0131 edip, &#8220;Biz de yeni m\u00fc\u015fteri kazan\u0131r\u0131z&#8221; plan\u0131 \u00e7ok maliyetli olabilir. M\u00fc\u015fteri kazanman\u0131n da bir bedeli var(<a href=\"http:\/\/subscreasy.com\/subscription-metrics#cac\">customer acquisition cost<\/a>). E\u011fer sabit m\u00fc\u015fterilerden elde etti\u011fimiz gelir, yeni m\u00fc\u015fteri kazanma masraflar\u0131n\u0131 kar\u015f\u0131lamaya yetmezse, her ge\u00e7en g\u00fcn karl\u0131l\u0131ktan bir ad\u0131m daha uzakla\u015f\u0131r\u0131z.<\/p>\n<p><a href=\"https:\/\/sandbox.subscreasy.com\">subscreasy dashboard<\/a> ile churn h\u0131z\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak takip edebilirsiniz. B\u00f6ylece, i\u015finizin gelece\u011fini \u00f6ng\u00f6rerek h\u0131zl\u0131 aksiyon alabilirsiniz.<\/p>\n<p>subscreasy, aboneli\u011fini iptal eden m\u00fc\u015fterilere, \u00e7\u0131k\u0131\u015f anketini e-posta ile otomatik olarak g\u00f6nderir. B\u00f6ylece m\u00fc\u015fterilerinizden geri bildirim alabilirsiniz ve hizmet kalitenizi artt\u0131rabilirsiniz.<\/p>\n<p>\u00c7\u0131k\u0131\u015f e-postas\u0131nda, m\u00fc\u015fterinize \u00fccretsiz upgrade f\u0131rsatlar\u0131 sunarak, m\u00fc\u015fterinizi iptalden vazge\u00e7mesini sa\u011flayabilirsiniz. B\u00f6ylece churn&#8217;\u00fc engelleyip, tekrarl\u0131 gelirinizi korumu\u015f olursunuz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Churn belirli bir d\u00f6nemde kaybetti\u011finiz m\u00fc\u015fteri say\u0131n\u0131z\u0131n, toplam m\u00fc\u015fteri say\u0131s\u0131na oran\u0131n\u0131 ifade eder. \u00d6rne\u011fin 1000 m\u00fc\u015fteriniz varsa ve o ay 10 m\u00fc\u015fteriniz aboneli\u011fini iptal ettiyse, churn h\u0131z\u0131n\u0131z 10\/1000 yani %1&#8217;e tekab\u00fcl eder. Ba\u015flang\u0131\u00e7ta her ay 100 m\u00fc\u015fteri kazan\u0131rken, churn oran\u0131 %10 ise, m\u00fc\u015fteri say\u0131n\u0131z artmaya devam eder. Fakat 1000 m\u00fc\u015fteriye ula\u015ft\u0131\u011f\u0131n\u0131z noktada, bu oran hala [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,53,13,36],"tags":[61,65,59,67,63],"class_list":["post-780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-subscreasy-tr","category-abonelik-ucretlendirme","category-blog-tr","category-fiyatlandirma-modelleri","tag-abonelik","tag-altyapi","tag-churn","tag-tekrarli-tahsilat","tag-ucretlendirme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Churn nedir? Neden \u00f6nemlidir? 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