{"id":343,"date":"2018-05-24T13:30:48","date_gmt":"2018-05-24T10:30:48","guid":{"rendered":"http:\/\/subscreasy.com\/?p=343"},"modified":"2018-07-12T13:09:37","modified_gmt":"2018-07-12T10:09:37","slug":"subscription-metrics","status":"publish","type":"post","link":"https:\/\/www.subscreasy.com\/blog\/subscription-metrics\/","title":{"rendered":"Saas Gelirinizin Nereye Gitti\u011fini G\u00f6steren 5 Veri"},"content":{"rendered":"

Tekrarl\u0131 tahsilat modeli nakit ak\u0131\u015f\u0131 a\u00e7\u0131s\u0131ndan olumlu g\u00f6r\u00fclmesine ra\u011fmen, asl\u0131nda sabit m\u00fc\u015fterilerinize her ay sat\u0131\u015f yapmak zorunda oldu\u011funuz bir modeldir.\u00a0E\u011fer bir Saas \u00fcr\u00fcn\u00fcn\u00fcz varsa, ge\u00e7en ay abone olan m\u00fc\u015fteriniz bu ay servisi iptal edebilir ve tekrarl\u0131 tahsilat hayalleriniz suya d\u00fc\u015febilir. Bu yaz\u0131da, Saas \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn, gelir gider durumunuzu, m\u00fc\u015fterilerinizin b\u0131rakt\u0131\u011f\u0131 kar\u0131 takip edebilmeniz i\u00e7in baz\u0131 veriden bahsedece\u011fiz:<\/p>\n

1.Churn Rate<\/h3>\n

Churn oran\u0131, o ayda aboneli\u011fini iptal eden abonelerin, ay ba\u015f\u0131ndaki toplam abone say\u0131s\u0131na oran\u0131na e\u015fittir. Kaybetti\u011finiz aboneler churn oran\u0131n\u0131 belirler. \u00d6rne\u011fin 1 Ocak itibariyle 1000 aboneniz varken, Ocak sonunda 950 aboneniz kald\u0131. Bu durumda churn oran\u0131n\u0131z %5 olur.<\/p>\n

\"churn<\/p>\n

Churn oran\u0131 ne kadar d\u00fc\u015f\u00fckse o kadar iyidir. Yeni abone kazanmak \u00f6nemli oldu\u011fu gibi, var olan aboneleri korumak da \u00e7ok \u00f6nemlidir. S\u00fcrekli artan ya da sabit bir churn oran\u0131n\u0131z varsa, bunun sebebini ara\u015ft\u0131rmal\u0131 ve \u00e7\u00f6z\u00fcm bulmal\u0131s\u0131n\u0131z. Aksi halde, yeni abone kazanmak i\u00e7in yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131m bo\u015fa gider.<\/p>\n

Churn rate = # ay i\u00e7inde iptal eden aboneler \/ ay ba\u015f\u0131ndaki toplam abone say\u0131s\u0131<\/strong><\/em><\/p>\n

 <\/p>\n

2.Monthly Recurring Revenue (MRR)<\/h3>\n

Monthly recurring revenue (MRR), ay sonunda kesti\u011finiz faturalar\u0131n toplam\u0131na e\u015fittir. Bu bedele, hem \u00f6nceki aylardaki m\u00fc\u015fterilerinizden yap\u0131lan tahsilatlar, hem de bulundu\u011funuz ayda yeni abone olan m\u00fc\u015fterilerinizden yapt\u0131\u011f\u0131n\u0131z tahsilatlar dahildir. Y\u00fckselen bir grafik i\u015flerin iyi gitti\u011finin g\u00f6stergesidir. Gittik\u00e7e d\u00fczle\u015fen bir grafik, ya hi\u00e7 yeni abone almad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir ya da yeni gelen abone say\u0131s\u0131 kadar aboneyi kaybetti\u011finizi g\u00f6sterir.<\/p>\n

 <\/p>\n

3.Average Monthly Revenue per User (ARPU)<\/h3>\n

ARPU m\u00fc\u015fteri ba\u015f\u0131na elde etti\u011finiz geliri ifade eder. Ayl\u0131k gelirinizin, toplam m\u00fc\u015fteri say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. E\u011fer ARPU de\u011feriniz giri\u015f paketinizin sat\u0131\u015f bedelinden bile daha azsa, bu durum, \u00e7ok fazla \u00f6demeyen m\u00fc\u015fteriniz oldu\u011funu g\u00f6sterir.<\/p>\n

 <\/p>\n

4.Lifetime Value (LTV)<\/h3>\n

LTV, bir abonenin hizmetinize abone oldu\u011fu s\u00fcre boyunca size kazand\u0131rd\u0131\u011f\u0131 toplam geliri ifade eder. LTV hesaplamak i\u00e7in abonenin servisi iptal etmesini beklemeyiz. LTV de\u011feri churn oran\u0131 kullan\u0131larak yakla\u015f\u0131k olarak hesaplanabilir:<\/p>\n

\"lifetime<\/p>\n

 <\/p>\n

5.Customer Acquisition Cost (CAC)<\/h3>\n

CAC, kazand\u0131\u011f\u0131n\u0131z m\u00fc\u015fteri ba\u015f\u0131na yapt\u0131\u011f\u0131n\u0131z harcamay\u0131 ifade eder. O ay yapt\u0131\u011f\u0131n\u0131z pazarlama harcamalar\u0131n\u0131n, o ay kazand\u0131\u011f\u0131n\u0131z m\u00fc\u015fterilere b\u00f6l\u00fcnmesiyle hesaplan\u0131r. CAC hesaplan\u0131rken, sadece dijital pazarlama masraflar\u0131n\u0131n hesaba dahil edilmesi yetmez. Pazarlama ekibine verilen maa\u015flar da, CAC hesab\u0131na dahil edilmelidir.<\/p>\n

E\u011fer LTV de\u011feri CAC dan k\u00fc\u00e7\u00fckse kar etti\u011finizin g\u00f6stergesidir. E\u011fer LTV de\u011feri CAC’dan b\u00fcy\u00fckse, m\u00fc\u015fteriyi kazanmak i\u00e7in harcad\u0131\u011f\u0131n\u0131z masraf, m\u00fc\u015fterinin size \u00f6dedi\u011fi paradan daha fazla oldu\u011funu g\u00f6sterir. Bu da zarar etti\u011finizin g\u00f6stergesidir.<\/p>\n

 <\/p>\n

Bu verilerin manuel olarak hesaplanmas\u0131 olduk\u00e7a zor olmakla beraber, subscrEASY dashboard<\/a> ile bu verilere anl\u0131k olarak ula\u015fabilir, gelir\/gider durumunuzu takip edebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tekrarl\u0131 tahsilat modeli nakit ak\u0131\u015f\u0131 a\u00e7\u0131s\u0131ndan olumlu g\u00f6r\u00fclmesine ra\u011fmen, asl\u0131nda sabit m\u00fc\u015fterilerinize her ay sat\u0131\u015f yapmak zorunda oldu\u011funuz bir modeldir.\u00a0E\u011fer bir Saas \u00fcr\u00fcn\u00fcn\u00fcz varsa, ge\u00e7en ay abone olan m\u00fc\u015fteriniz bu ay servisi iptal edebilir ve tekrarl\u0131 tahsilat hayalleriniz suya d\u00fc\u015febilir. Bu yaz\u0131da, Saas \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn, gelir gider durumunuzu, m\u00fc\u015fterilerinizin b\u0131rakt\u0131\u011f\u0131 kar\u0131 takip edebilmeniz i\u00e7in baz\u0131 veriden […]<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,36],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-fiyatlandirma-modelleri"],"yoast_head":"\nSaas Gelirinizin Nereye Gitti\u011fini G\u00f6steren 5 Veri | Subscreasy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subscreasy.com\/blog\/subscription-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saas Gelirinizin Nereye Gitti\u011fini G\u00f6steren 5 Veri | Subscreasy\" \/>\n<meta property=\"og:description\" content=\"Tekrarl\u0131 tahsilat modeli nakit ak\u0131\u015f\u0131 a\u00e7\u0131s\u0131ndan olumlu g\u00f6r\u00fclmesine ra\u011fmen, asl\u0131nda sabit m\u00fc\u015fterilerinize her ay sat\u0131\u015f yapmak zorunda oldu\u011funuz bir modeldir.\u00a0E\u011fer bir Saas \u00fcr\u00fcn\u00fcn\u00fcz varsa, ge\u00e7en ay abone olan m\u00fc\u015fteriniz bu ay servisi iptal edebilir ve tekrarl\u0131 tahsilat hayalleriniz suya d\u00fc\u015febilir. 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